What is a Vigilant Fundraiser?

A vigilant fundraiser is someone who takes a strategic approach in the execution of their fundraising program. They understand that resource development is a process and as such is willing to take the time to apply rigour, measurement and structure to develop a fundraising strategy. A vigilant fundraiser is one who buys the book, "The Vigilant Fundraiser" and is vigilant in following its 12-step process.